As ponies mature they gain cutie marks on their flanks, which represent their purpose or calling in life. The series has a main cast of six ponies and a large number of supporting and background characters. Together, they go on adventures, solve various problems, and learn about the magic of friendship.
In Ponyville, they meet some interesting ponies, including action-loving Rainbow Dash, glamorous Rarity, hard-working Applejack, timid Fluttershy, and hyperactive Pinkie Pie. The show revolves around the adventures and daily life of the unicorn pony Twilight Sparkle and her baby dragon assistant Spike. The Friendship is Magic toy line receives new iterations approximately every year.įriendship Is Magic takes place in the land of Equestria, populated by varieties of ponies including variants of Pegasus and unicorn, along with other sentient and non-sentient creatures. The brand grossed one billion USD in retail sales in 2014 and 650 million USD in retail sales in 2013. Hasbro, the company that owns the brand, has come to see My Little Pony as a "lifestyle" brand, with over 200 licenses in 15 categories of products. My Little Pony Friendship is Magic is associated with the 2010 relaunch of My Little Pony toy line, having figurines and play-sets based on it and vice versa the show primarily exists in order to help market the toy line. Development started in 2008, with production of the first season spanning through 2009. The series was developed by Lauren Faust for Hasbro as a reboot of the My Little Pony franchise. The series premiered on October 10, 2010, on The Hub cable channel. My Little Pony: Friendship is Magic is an animated television series. Hasbro Studios Publication order Previous
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